At 11am on 3 August 2026, Xi'an AEH Industrial Metrology held a ceremony at its headquarters to unveil a renewed main entrance and brand monument. Founder, chairman and general manager Dr Song Jianzhong attended and spoke. He Wubin, deputy general manager of the production centre, chaired the ceremony, with department heads and staff representatives present.
It rained lightly over Xi'an that morning. If anything the weather added something to the occasion, with staff gathering in good spirits in front of the new monument.
In his address, Dr Song described the monument as a physical marker of Brand Strategy 2.0. In 2026, AEH formally set out its move from measurement specialist to manufacturing partner, positioned around the people who use its technology. The substance of that strategy is moving the company's contribution earlier — from accurate inspection after the fact to assurance during the process and anticipation of risk before it appears — and building a closed loop from sensing and analysis through to decision and optimisation. What makes that possible is nearly thirty years of application data, an experienced engineering team, and the long-term trust of customers worldwide.
The monument is a central element of the visual identity carrying that strategy. The new mark is built on three-dimensional coordinate axes fused with the Chinese character for person, forming the letter A, and expressing a simple idea: coordinates define intelligence, people carry precision. The brand line, accuracy defines your altitude, appears alongside it. Dr Song emphasised that this is not merely a design but the visual form of the strategy and a symbol of what the company is committing to. The main entrance was upgraded at the same time.
He Wubin said the new monument and entrance mark a step up in how AEH presents itself — a new calling card, and an expression of what everyone here works toward in precision measurement.
In the rain, Dr Song and He Wubin unveiled the monument together. The red silk fell away and the new mark stood out sharply against the grey. The applause was considerable. A ceremony held in light rain suits the road AEH has travelled for nearly thirty years: not always in good weather, but always forward.
Since its founding in 1997, AEH has grown from a start-up into a nationally recognised specialised and innovative enterprise serving more than 10,000 customers. On 1 January 2026 the company formally began Brand Strategy 2.0, developing it further at leading exhibitions including CCMT and ITES, where products such as the embodied intelligence CMM moved from concept to something customers can buy. The new monument and entrance mark another step in that progression.
A new coordinate, and a new starting point. As Dr Song put it: accuracy defines your altitude. Accuracy here goes beyond technical specification to include accuracy of work, of understanding what is needed, and of service. The altitude being defined is the standing of the brand, the level of the industry's standards, and ultimately the heights a customer's business reaches. AEH will keep working in precision measurement, supplying manufacturers with measurement they fully control.