With Spring Festival barely over, AEH's workshops and laboratories are back to their usual rhythm. Machines humming as they start up, engineers concentrating on a calibration, discussion carrying across the office — the first working week of the year, and the point at which we step into 2026 alongside our customers.
Looking back, 2025 was the year Brand Strategy 2.0 got under way. We defined several dimensions of accuracy together with our customers: embodied intelligence shown publicly for the first time at a product launch, the EMRP quality management platform deployed in more manufacturing settings, and the Aerospace Precision Measurement Technology Research Centre formally opened. Behind each of those is nearly thirty years of technical work, and the steady business of turning an idea into something real.
Real accuracy is never confined to a specification in a laboratory. It has to live on the customer's floor, in the quality of every part. That is why our technical sessions and training in 2025 drew more quality inspectors and process engineers listening closely, and why our service team spent more time on customer sites than in the office. When a trainee says they had never realised data could be read that way, or a customer tells us the efficiency gain exceeded what they expected, that is what enabling someone actually looks like — not technology pushed one way, but the ability to solve a problem growing on both sides.
In 2026, Brand Strategy 2.0 moves into its deeper phase. We are concentrating on three things that make that value tangible.
Deeper technology. Embodied intelligence moves from the new product list into far wider industrial use, and the EMRP platform keeps developing to help more customers break down data silos and catch quality problems before they happen. We are turning a year of application data into sharper algorithms, so a measuring machine does not only measure accurately but reasons well.
Professional training. AEH is launching advanced courses for customers' process engineers, extending beyond operating the equipment into designing measurement plans and applying the data. Passing on knowledge systematically is how a customer's team genuinely masters these tools, and how the technology turns into production efficiency.
Working together. In late March we will bring distributors from across China and around the world to Xi'an, to our new showroom, to work out together how this partnership should be built. Enabling anyone was never a solo effort. We are looking forward to closer coordination with our channel from the start of the year, and to serving end customers better because of it.
In this first working week, every AEH machine has been calibrated and zeroed, and every one of our people is in place. Accuracy is not only a specification a machine ships with; it is the weight of what we promise our customers. And enabling them is not a word in a strategy document but something we do every day of 2026.
In the year ahead, may this instrument that set out from Xi'an keep giving every customer a dependable reference point for what they set out to build. Accuracy as our measure, enablement as our sail, and a long way to travel together.